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Market Information

General Information

Throughout the year, different demographics will be searching for accommodation at different times and in different ways. House hunting usually begins in November for the next academic year and there is often a peak in searches from current students around this time until mid-December when the Christmas vacation begins. This is usually when the large groups of students (usually 6+) are looking for accommodation.

After this, there is usually a quiet period until early to mid-February due to exam period as students will be focusing on their studies. There may still be some large groups looking for accommodation, but at this time we see smaller groups (3-5 people) searching. Groups of 4 students are aware that there are a selection of 4 bedroom accommodation to choose from and take their time making their decision.

As we reach Easter vacation, house hunting usually goes a bit quieter again with current students preparing for coursework deadlines, exams and going home for a break. But it is at this point that we start to see a small number of queries from new postgraduate students who will not be in a pre-formed group. Accommodation which is still available at this point may benefit from being advertised to groups and individuals.

After the Easter vacation and during exams we continue to see a few small groups searching, but more interest from individual students for one bedroom accommodation or rooms in a shared house, as well as increased contact from incoming postgraduate students.

After the end of the semester in June, many current students will be organised for the upcoming year, and so the main interest will be from new students who will be looking for one bedroom self-contained accommodation or rooms in a shared house. We would recommend that all multiple bedroom properties are advertised to individuals as well as groups to maximise interest.

The number of new students searching for accommodation starts to rise in August, after new postgraduates receive their undergraduate results, and new undergraduates receive their results.

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Looking for 2019/20 Accommodation

This section shows statistics and information relating to house hunting for the 2019/20 academic year.

Month Number of Searches Number of Page Views Popular Areas Popular Property Sizes
October 2018 2229 21,458​ Crookesmoor, Broomhill, Crookes 4, 5, 2
November 2018        
December 2018        
January 2019        
February 2019        
March 2019        
April 2019        
May 2019        
June 2019        
July 2019        
August 2019        
September 2019      

 

 
 

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Looking for 2018/19 Accommodation

This section shows statistics and information relating to house hunting for the 2018/19 academic year.

​Following the rebranding to Smart Move Sheffield and update of the website, we experienced some technical issues which have caused some data to be lost and unable to be retrieved. We have included as much information as we are able to in this section.

 

Month Number of Searches Number of Page Views Popular Areas Popular Property Sizes
October 2017 2,323 - Crookesmoor, Broomhill 3, 4
November 2017 4,8041,749 - Crookesmoor, Broomhill 6, 4, 5, 3
December 2017 1,645 20,106 Crookesmoor, Crookes, Broomhill, City Centre 1, 2
January 2018 2,102 24,944 Crookesmoor, City Centre, Broomhill 2, 1, 3
February 2018 2,254 27,285 Crookesmoor, City Centre 2, 1
March 2018 1,993 24,237 City Centre, Crookesmoor 1, 2
April 2018 2,030 20,092 City Centre, Crookesmoor 1, 2
May 2018 2,008 21,148 City Centre, Crookesmoor 1, 2
June 2018 2,030 22,474 City Centre, Crookesmoor 1, 2
July 2018 2,343 20,814 Crookesmoor, City Centre 1
August 2018 2,634 25,546 Crookesmoor, City Centre, Broomhill 1
September 2018 1,749 18,140 City Centre, Crookesmoor 1


​Searches for Different Property Sizes for a Group of Students
The graph below shows the number of searches for each property size up to 6 bedrooms for the 2018/19 academic year accommodation. As not all users specify a property size, we have calculated the number of searches for each property size as a percentage of the number of searches where a property size was selected. The graph only shows searches where the users are looking for a whole property for a group of friends (i.e. not a room in a shared house), for a family and for couples.

8 Bedroom Properties
This year we have spoken to some landlords who have some 8 bedroom properties remaining when they are usually let at this point. When comparing statistics from previous years, it appears that the percentage of searches for 8 bedroom properties has been slightly lower than last year (2017/18) overall but has been similar. Whereas it has been significantly higher than the searches 2016/17 academic year accommodation. It is worth noting, however, that the number of searches this year has been generally lower than last year which we expect is due to the change in branding and marketing, and that as in previous years students are not required to choose a property size in order to carry out a search.



Contract Start Date
Site users have the ability to select when they are looking for their contract to start. Every month is an option for users to select, with the most common being July and September. The chart below shows the number of times July and September have been selected as a percentage of the total number of searches carried out. As it is not a requirement to select a start date, not all of the users do. We can see that towards the beginning of the house hunting period, July is the more popular choice, but this is overtaken by September in February which is expected to remain the preference.



Maximum Price Per Week
As part of the rebranding of the site we were able to incorporate new features, one of which was to allow site users to select their highest and lowest rental amount per week. The graph below shows the average number of times each maximum price per week has been selected.

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Looking for 2017/18 Accommodation

This section shows statistics and information relating to house hunting for the 2017/18 academic year.

Month Number of Searches Number of Page Views Popular Areas Popular Property Size
October 2016 9,232 26,817 Broomhill, Crookesmoor 1
November 2016 9,773 93,294 Crookesmoor 4, 5, 6
December 2016 3,441 35,833 Crookesmoor 1, 2, 3, 4, 5
January 2017 2,759 29,119 Crookesmoor 1, 2, 3
February 2017 3,070 32,401 Crookesmoor, Crookes, City Centre 2, 1, 3, 4
March 2017 3,508 34,509 Crookes, City Centre, Crookesmoor 1, 2
April 2017 2,723 24,734 City Centre 1, 2
May 2017 3,441 32,627 City Centre 1
June 2017 3,386 32,688 City Centre 1
July 2017 3,561 29,815 City Centre, Crookes, Crookesmoor 1
August 2017 3,591 32,069 City Centre 1
September 2017 3,400 31,931 City Centre 1


October
We saw very high usage of the site in October, with the total number of searches being 9232. This is more than a 200% increase compared to October 2015. A proportion of these searches will be for accommodation for the current 2016/17 academic year as students were able to arrive at the University of Sheffield to commence their studies until the middle of the month. Where an available from date was selected 'Now' was the most popular, with a small number searches also for accommodation for the second semester students. Searches for the 2017/18 academic year began to pick up from the middle of the month until around the 24th where they dropped off significantly. We would expect, given the comparatively small number of page views, that this would be second year students who are checking whether properties are being advertised yet, and have seen that it is still too early, but we are very pleased with the numbers of students using the service.

November
Usage of the site has continued this month, and has been slightly higher than the previous year's usage, for both number of users and number of page views. The average number of searches per day was 325, with the smallest numbers of searches being Saturday and Sunday each week. There does not seem to be a particular weekday where most searches were carried out, but it is clear that Friday is consistently quieter than others. We would assume that this could be due to students going home on the weekends and so only searching when the whole group is in Sheffield. Where searches have been carried out for a particular location, Crookesmoor has been by far the most popular, with the most common property sizes selected being 4, 5 and 6 bedrooms. It is also interesting to note that 13% of searches have been for properties with all of the bills included.

December & January
December and January, as anticipated are quieter months due to Christmas vacation from the middle of December until the middle of January followed by 3 weeks of examinations. During this time many students will return home and so not be looking for accommodation which is reflected in the large difference in the number of searches when compared to November. We did notice that these months had fewer searches than the same period last year which we attribute to the significant increase in students searching for accommodation in October. When comparing the period October - January we can see that this year there has been a 17% increase in the number of searches compared to the same period last year. We anticipate students searching for accommodation to pick up from February.

February - July
Usage of the website has remained relativley consistent throughout the second semester, although there have been some changes in the users of the service. Undergraduate student usage has declined slowly throughout the semester with postgraduate usage increasing slightly. As we would expect, following the end of the undergraduate academic year when students across the country are receiving their results and looking at further study, the number of postgraduate searches overtook the number of undergraduate searches. This can be seen in the graph below for the month of July. This is similar to the trend seen last year. The number of searches for couple accommodation has remained relatively stable throughout the semester, but the searches for family accommodation has seen a sharp increase for the month of July.

​Undergraduate and Postgraduate Searches
The graph below shows the number of Undergraduate and Postgraduate searches throughout the year, compared to the total number of searches carried out.




Family and Couple Searches
The graph below shows the number of Family and Couple searches throughout the year.



​Searches for Different Property Sizes for a Group of Students
The graph below shows the number of searches for each property size up to 6 bedrooms throughout the 2017/18 academic year. As not all users specify a property size, we have calculated the number of searches for each property size as a percentage of the number of searches where a property size was selected. The graph only shows searches where the users are looking for a whole property for a group of friends (i.e. not a room in a shared house), for a family and for couples. Searches for 7 and 8 beds have not been included as these remain relatively low throughout the year, each with an average of 2% of the searches over the same period.



Contract Start Dates
Students have the option to select a start date for the contract with the main options selected being either July or September. Having looked at the data for this, September is selected more than July as the contract start date, although July is the most commonly selected option at the start of house hunting. This may be due to students starting their courses in September, students wanting a September to September contract due to the course dates of postgraduate study, or looking for a term time only contract as similar to University contracts. The graph below shows the number of times either July or September has been selected as a percentage of the total number of searches. As it is not a mandatory field, not all students select a start date.


 

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Tel: 0114 2226058, Email: smartmove@sheffield.ac.uk

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